Wobeto Digital Campaign

This campaign was designed for Dr. Wobeto, a plastic surgery specialized doctor.

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Thinking about how women and people that choose to undergo plastic surgery are usually badly judged when I was thinking about the concept of this campaign, I focused on emphasizing the purpose of why this audience chooses to go in this way.

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The imagery and also the text content was thought on empowering these women by making them feel that if plastic surgery is a way of making them recover their confidence within their body is ok. What is important is that they feel empowered and safe in their decision.

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