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Hey, I´m Bianca

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Hey, I´m Bianca

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8 years transforming challenges into strategic solutions

As a Product Designer for 3 years, I combine UX methodologies with strategic thinking to create digital products that not only solve real problems but also drive business results.

 

With 8 years in the design universe, I've developed a unique perspective. My initial experience in Visual Design and Digital Marketing provided me with a deep understanding of user behavior and market needs, fundamental skills for creating impactful digital products.

Multiple Approaches. One Constant: Iteration.

When asked about process, I always say it depends. I believe each project is unique, therefore the process for each one is also unique. So when I think about process, I think about 3 pillars. These pillars complement and coexist simultaneously, manifesting differently in each project.

Problem & Context

First part of everything: understanding what the business perceives as the problem and the context in which this problem exists (team, people involved, current metrics, pain points, limitations, and satisfaction)

Research & Analysis

This is where the analysis and comparison between what the business sees and what their users feel comes in. Through research, I seek to understand how the current proposition stands in the market and how competitors and similar businesses approach comparable products, whether these approaches are interesting or not.

Strategy & Proposal

Through the cross-referencing of user and business data, the true problem is mapped out. At this stage, a customized approach strategy is outlined for developing a solution. A proposal is created to be developed, and thus the cycle iterates.

Proud to have worked with

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Some of My Cases

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Credz

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Financial

From Manual to Automated: an MVP for Increasing Insurance Reach and Adoption

Heuristic Analysis

New Navigation Flow

MVP

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CWI

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Technology

Intelligent Management of Hybrid Workplace Spaces

Product Design

Task Prioritization

APP mobile

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iBar

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Entertainment

Reinventing the Bottle Service Experience in Toronto's Bars and Nightclubs

New feature

UI Design

APP Mobile

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