
Hey, I´m Bianca
F

Hey, I´m Bianca
I

8 years transforming challenges into strategic solutions
As a Product Designer for 3 years, I combine UX methodologies with strategic thinking to create digital products that not only solve real problems but also drive business results.
With 8 years in the design universe, I've developed a unique perspective. My initial experience in Visual Design and Digital Marketing provided me with a deep understanding of user behavior and market needs, fundamental skills for creating impactful digital products.
Multiple Approaches. One Constant: Iteration.
When asked about process, I always say it depends. I believe each project is unique, therefore the process for each one is also unique. So when I think about process, I think about 3 pillars. These pillars complement and coexist simultaneously, manifesting differently in each project.
Problem & Context
First part of everything: understanding what the business perceives as the problem and the context in which this problem exists (team, people involved, current metrics, pain points, limitations, and satisfaction)
Research & Analysis
This is where the analysis and comparison between what the business sees and what their users feel comes in. Through research, I seek to understand how the current proposition stands in the market and how competitors and similar businesses approach comparable products, whether these approaches are interesting or not.
Strategy & Proposal
Through the cross-referencing of user and business data, the true problem is mapped out. At this stage, a customized approach strategy is outlined for developing a solution. A proposal is created to be developed, and thus the cycle iterates.
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