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Borogodo:

a pos pandemic solution

Project: An app for managing workstation availability in the company’s offices.

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Role in the project: Problem definition, research, usability testing, and product and interface design proposal.

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Client field: Advertising agency

Context

With the end of the pandemic, an advertising agency wanted to figure out how to manage its employees across its two offices avoiding overbooked workstations. The company had increased three times its employee numbers and had them working in different settings: remote, hybrid, and in-person.

Understanding the problem
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To begin addressing the issue, we firstly looked out to truly understand the company’s and employees' real problems and pain points. To do this:

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  • We analyzed the needs of the employees, considering different work profiles.

  • We conducted a Desk Research to generate insights and map out proto-personas.

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Looking for further insights

With this problem definition:

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  • We used the "How Might We" tool as a foundation for brainstorming and idea generation.

  • We conducted benchmarking to better understand similar products that might be relevant to our problem context for additional insights.

Como poderíamos proporcionar um reconhecimento para as pessoas que usam transporte público

How might we make the people that use public transportation or bicycles not feel left out in this new company´s actions?

Como poderíamos proporcionar uma escolha flexível de escala presencial sem gerar estresse

How might we offer to the employees the option of choosing a work scale flexibly without causing disturbance between coworkers? 

Como poderíamos proporcionar um modelo de trabalho híbrido, dando as mesma oportunidades d

How might we offer a hybrid work style giving equally the same opportunities to every single employee?

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Building a Value Proposition for Our Product
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With a clearer and more defined scenario, we were able to establish a value proposition to guide the next steps in product definition and differentiate it from its competitors in the market:

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  • We began sketching out potential features for our product.

  • We used dot voting and MoSCoW methods to prioritize and determine the essential and mandatory features for the user.

  • We created an app map and outlined the flow we believed to be ideal.

  • We designed wireframes for the screens based on the defined flow.

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User Testing

From the wireframes, we conducted two rounds of usability testing, which provided us improvements to address:

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  • Ambiguous text and confusing language

  • Incomplete flows

  • Lack of essential feedbacks for users on some screens

The Proposal

With the improvements from the tests in hand, we moved on to the high-fidelity prototype:

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  • We implemented the improvement points identified during the tests.

  • We used the minimum WCAG requirements for defining colors and components to address accessibility issues.

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Final Thoughts

This project was originally intended to be developed by four designers, but we were limited to a duet. Considering this, I believe we did an excellent job of prioritizing while making decisions. However, if the project were to continue, we believe we could implement several additional features that we mapped during the discovery phase, but were put on backlog as they were classified as non primordial.

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